“IT Service Providers Use the Omni-Channel Marketing Program to drive more effective email and social media campaigns."
All exlcuding NGO and government offices
The Client is based out of Hertford, NC. They offer a full range of IT computer infrastructure support services from remote monitoring to mobile device management and cloud-based solutions.
The Client needed to expand its client base. The primary issue was finding the resources and specialized skills necessary in a company entirely focused on providing technical support services. Mr. C., owner of the firm, said, "I'm a technical person and a manager, not a marketer." His goal was to raise awareness of his company’s services through email marketing and social media campaigns. The real challenge for the company was not having the additional bandwidth and internal resources to devote to these tasks. Marketing activities and strategies require a time commitment that they just didn't have.
• Successfully completed a 6-month lead generation and brand awareness campaign.
• Developed campaign actions that opened opportunities for the client to engage new sets of prospects.
• Achieved key objectives by delivering best-fit accounts and leads.
Mr. C found his solution by partnering with Network Handlers and taking advantage of the Omni-Channel Marketing Program. The program, among many other services, is designed to provide marketing services for MSPs.
MSPs, such as the Client, are able to use the resources made available to them through the program. Mr. C. used the Omni-Channel Marketing Program to schedule email drip campaigns that were sent out to his entire database. Additionally, he took advantage of the automation of social posts to generate timely, consistent, and meaningful posts on his company’s LinkedIn account.
The Omni-Channel Marketing Program saved the company both time and money. The platform enabled the firm to limit the time devoted to day-to-day marketing activities necessary for growing new business. The program also kept overhead low by avoiding the need for an additional marketing resource
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