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Case Study

Network Handlers directive was to build a mobile-responsive and user-friendly marketplace that could facilitate online orders for both their farmers, and for suppliers to sell their products.

Case Study - Omni-Channel Marketing

MSP Provider Built New Account Connections with Omni-Channel Marketing Program"

Executive Summary

All exlcuding NGO and government offices

The client is a managed service provider company that offers business process automation, cloud and networking, IT services, cybersecurity, and managed print. It strategically partners with industry-leading manufacturers and service providers to deliver responsive business solutions through dynamic strategies that meet the needs of 250+ clients across the US.

THE CHALLENGE

Despite having expert knowledge of the market, the client strategically partners with leading manufacturers and service providers to deliver cutting-edge technology integrations and address business challenges with the most fitting solutions. Lead generation companies are among its industry partners.

In its recent marketing plan, despite having an internal staff, the client opted to outsource to a lead generation agency that could provide both staff and tools to help run a campaign promoting their fiber service. Network Handlers came out on top of their choice list.

INDUSTRY
INDUSTRY IT
HEADQUARTERS
HEADQUARTERS NY, USA
CAMPAIGN TYPE
CAMPAIGN TYPE LEAD GENERATION, CONTENT MARKETING
TARGET LOCATION
TARGET LOCATION USA

HIGHLIGHTS

• Successfully completed a 6-month lead generation and brand awareness campaign.

• Conducted data profiling activities that improved the client's prospect engagement, resulting in better conversion rates.

• Achieved key objectives by delivering best-fit accounts projected to bring more than a million dollars in incremental revenue to the client.

THE SOLUTION

The Client used Omni-Channel Marketing Program which consisted of the following:

  • Account-Based Multi-Channel Lead Management: Included SMS, email, chat, web, social media, and webinars
  • Sales Enablement & Support: Provided training, setup, and back-office sales support
  • Tools & Subscriptions: Our proprietary CRM
  • Account Management: Included strategy building, reporting, and product knowledge

The goal:

  • Bring in new opportunities out of the activities that we will be doing across different channels
  • To promote the Client’s services in a brand awareness campaign
Account Selection

ACCOUNT SELECTION

  • The Client specified their ideal target industries, locations, and decisionmakers in their email and content marketing campaign.
  • Network Handlers refined the Client's ideal customer profile (ICP) which served as a basis for identifying contacts for the database.
  • Network Handlers then came up with a list of potential contacts to target, which was reviewed and approved by the Client.
Account Profiling

ACCOUNT PROFILING

  • The client forwarded their pre-existing database which Network Handlers then profiled and cleaned up.
  • The master contact list was segmented based on these personas and was further grouped according to industry type.

THE RESULTS

Marketing Leads
195Marketing Leads
Emails Delivered
38KEmails Delivered
People Reached
3.2KPeople Reached

Network Handlers has generated over $7 million revenue for customers.

Our customers average 5x return on ad spend. Don’t miss out.

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